This invaluable handbook gives retail professionals and students a thorough grounding in the subject, using examples of best-practice visual merchandising from around the world. The book include : The role of the visual merchandiser; store design; window dressing, in-store visual merchandising and the use of mannequins; exciting case studies, with photographs of cutting-edge windows and in-store merchandising; useful diagrams of successful window schemes and floor layouts' The visual merchandiser's toolbox; a glossary of industry terms